Forrester Names Neustar MarketShare a Leader in the 2016 Wave for Marketing Measurement and Optimization Solutions.
In October 2016, Forrester Research released its first ranking of vendors in the Marketing Measurement and Optimization Solutions Wave, naming Neustar MarketShare as a Leader with the #1 ranking for current offering and market presence, and highest marks possible (5/5) in 7 report categories. In Forrester’s words “Neustar MarketShare received among the highest satisfaction ratings for its overall value so the firm is a good choice for marketers looking for a powerful analytics platform.”
Neustar MarketShare was one of 10 companies that Forrester selected to evaluate in the first Wave for this important new marketing analytics category. This wave is the first to address the trend of integrating marketing and customer level analytics and the importance of this to marketers.
Download this report to learn:
- How the market is driving towards integrated analytics
- What performance marketing is and why it matters
- How Forrester ranked vendors and what the results mean
- Why Neustar was named a leader
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